Outreach is all about taking initiatives to build long lasting relations with people who can expose your brand to new large audience. It is well known that customers take informed decision about buying choices .In traditional trade or marketing people were used to talk about brands and products. A word of mouth played important role in convincing the customer about the brands. In digital marketing too, the awareness and mindset of the prospects has great impact on conversion rate. They would like to buy items which are being talked about by third persons or influencers. These influencers or third party persons help in building opinions of different type of products.
Let’s understand it through an example:-
Suppose you have natural detergent products. Since, people are already using best chemical detergent products made by branded companies it is more difficult and challenging to create demand for natural products. Even if demand is created you need to make efforts to sell your own products because there are already your competitors who are trying to sell natural products.
So, this is where outreaching influencers of natural products can make your task easy. These digital influencers operate through blogs, forums, videos and websites to discuss the benefits of natural products. For example why natural products are pollution free, why they are not harmful to skin, how they are degradable and helpful for maintaining earth ecosystem and biodiversity and what are the harmful impacts of using too much chemicals in daily life.
So, the first task of creating demand for natural detergents has made easy by these people and now come to second task of selling. These influencers already have large audience and followers so convincing these people can generate sells for you.
How to find digital influencers of your field in so large internet landscape?
You can simple use Google search and find relevant websites or blogs. More specific search will be more beneficial and for that you can use various SEO tools.
After finding relevant sources, you can approach them through appealing emails in cordial manner. You need to engage these influencers by healthy communication and using soft skills. There may be situation where they may not respond early but continuous efforts in consistent manner can generate interest among them to have a look at your products and quality. Mention of your store or website in their platforms can bring customers to your gateways.
It is difficult to make relations at first time but through follow ups and keeping them in loop can build long lasting relationship. You can send newsletters, updates or information about new products so continuous inflow of quality customers can be maintained. Endorsement of your products through these industry people can generate many waves to create a large audience.