Actionable Blogging Guide
Wondering how to start a blog and earn passive money? Making money through blogging is a great side hustle, and many smart bloggers make thousands of dollars each month as a full-time income.
For some people writing blogs can be a hobby to share their knowledge or experience with the world, but blogs have also become the primary income source for online entrepreneurs to earn a full-time income and quit their 9-5 jobs.
The greatest benefit of starting a blog is that you are your own boss and work from anywhere with great freedom. It allows you to live life fully while making a living from it.
If you are wondering how much do bloggers make?
Well, many well-known bloggers earn money in 7 figures annually, and you can also do that! Some blogging sites also make 8 figures.
In the beginning, you may make in few hundred dollars per month, but your earning potential will increase manifold once you build some good authority in your niche.
All you need to make money blogging is an internet connection and zeal to write on your favorite topic, and once you have set up your blog, you need to take it as a business entity and work consistently.
Blogging is undoubtedly a proven way to earn a full-time income and achieve financial freedom, but it requires much more than just setting up a blog.
It is a step-by-step process that everybody needs to start from zero and work hard to be in a position to earn enough money.
To generate money blogging, you need traffic; the more you get, the more earning potential you will have.
In this beginner-friendly guide on blogging, you will learn the basics of blogging, how to become successful, and how to start a blog step by step and make money.
Then, you will also learn about the tools and blog promotion techniques you can use to grow your blogging business.
To jump directly on a particular section of this actionable blogging guide, just make click on the below links:-
Table of content
What is a blog?
A blog started around 1994 as a personal diary, and people used it as an online interface to share their life happenings.
In the last few years, their use expanded to many areas, for example, marketing, education, opinion formation, social issues, and many more.
So, blogs these days are not only used for sharing personal experiences but also for marketing and brand-building purposes.
But how are blogs different than websites? Although both are websites, they differ only in how the information is presented to the users.
Websites are static, while blogs are frequently updated, have dynamic elements, and are more engaging and interactive.
Also, the content is added in the form of blog posts, which are displayed in reverse chronological order so that whenever readers visit, they can always see the latest posts first.
But what is there in the blogs? It is a multimedia website where most of the content is text(written format), and you can add more variety, like images, podcasts, and short videos, to make your blog posts more detailed and engaging.
Here are some of the popular types of blog content that work best:-
#1. Tutorials and how-to guides
These are comprehensive content that can answer almost any user query on a particular topic.
#2. Product & service reviews
Reviews and affiliate marketing blogs focus on the pros and cons of products and services. Affiliate marketers share their experiences with the use of products by writing value-added content.
#3. List-based articles
List articles present content as list items. The list-based formatting makes reading easy, and users can quickly scan all the important information on the content.
Checklists are necessary action items to complete a project or process—for example, the list of tips on how to start a blog from scratch.
Embedding valuable videos in blog posts can increase user engagement because videos, compared to long texts, are more liked by people.
Infographics are great tools for telling simple stories about complex concepts using graphics like charts and graphs. Infographics are a popular way of earning good-quality backlinks and blog traffic.
#7. Case studies
Case studies are an effective and powerful way to show prospects the real working of processes and projects. Case studies generate trust and help in asserting authority in the concerned topic.
You can create unique content by citing your personal stories in the blog posts. Stories entice people to read and go through your blog posts, better connect with the audience and keep them engaged till the end of the blog post.
For example, personal stories on Quora get much attention and upvotes.
The list is long, and there are many other types of blog posts that you can create to target different kinds of audiences and increase blog readership.
Content is the key to successful blogging; therefore, writers on the most successful blogs research trending topics and perform keyword analysis before they start their blog post writing.
No matter which topic you create a blog post on, keep in mind the search intent and make it more enticing by including multimedia like images, videos, and podcasts.
What are the benefits of starting a blog?
The benefits of starting your own blog are endless. Here are the 10 best reasons or advantages of having a blog:-
#1. Easy to start
Since no technical skill is required to launch a blog, it is for everyone, and anyone who has an idea to write about a topic can set up a blog easily and start writing blog posts immediately.
#2. Writing skill improvement
Blogging improves your writing skill and presents your thoughts to the outside world. And therefore, consistent blogging can create many career opportunities while making you a better writer.
#3. Full-time business
People start blogging as a hobby, but later it could become a full-time business, which has happened for many bloggers who have quit their full-time job once blogging has become profitable.
So if you are also thinking of a side hustle, starting a blogging business on the subject you love to write about can make you a full-time income. There are various blog monetization ways through which you can earn regular income.
#4. Online marketing
You can assert your expertise and authority in a particular field by writing value-laden blog posts regularly. Blogging is a powerful tool for showcasing skills or knowledge and building your own community.
Once you get the attention of media houses and magazines, you may be invited for interviews and podcasts to share your experience. And this will further increase exposure and authority about your work and business.
#5. Showcasing your expertise
You can assert your expertise and authority in a particular field by writing value-laden blog posts regularly. Blogging is a powerful tool for showcasing skills or knowledge and building your own community.
Once you get the attention of media houses and magazines, you may be invited for interviews and podcasts to share your experience. And this will further increase exposure and authority about your work and business.
#6. Search engine traffic
Having more content on your blog means more potential to attract organic traffic from search engines. Creating optimized blog posts with proper keyword targeting increases your blog SEO.
Blog SEO is essential to creating a successful blogging business, and it helps improve search engine ranking and is beneficial for the long-term growth of the blog.
Valuable blog posts help earn quality backlinks that drive free traffic and improve your blog SEO, increasing the search engine ranking.
#7. Social media marketing
Social media platforms are where your target audience spends considerable time. Therefore, no marketing strategy is complete without considering major social media platforms like Facebook, Twitter, Pinterest, etc.
Blog posts help in various ways to increase visibility and brand reach on social media platforms. For example, you can enable social sharing buttons on your blog articles and reach new prospects.
If some posts get more attention on social media and go viral, they will bring tons of traffic to your website gateways.
You can also repurpose your best blog posts on social media and attract a new audience for your business.
#8. Feedback channel
Blogs help to bridge the communication gap between prospects and brands. People interested in your stuff can directly ask questions through the comment box and give their positive or negative feedback.
Such user-generated inputs help in improving processes and products. Through such comments, you can also judge the issues your audience is facing and craft your future content accordingly.
#9. Building email list
Email marketing is another effective and well-tested way of online marketing. So, building and maintaining an email list is crucial for earning passive income or selling products and services for any business.
You can capture leads and turn blog readers into email subscribers by enabling opt-in forms on your blog posts.
#10. Affiliate marketing
Affiliate marketing through blogging is the right and effective strategy to promote affiliate products and earn lucrative commissions. You can win their trust by writing helpful and relevant blog content around the products, and it becomes easy to pitch for sales when trust is established.
So, business blogging, especially for small firms, could be a game changer in reaching out to a new audience in a cheap way.
By producing quality content centering around their products and services, businesses can get traffic from search engines and turn readers into loyal consumers.
How to start a blog from scratch?
Whether a student, academician, media person or online entrepreneur, you can start your own blog if you don't even know how to code and create a website.
It is easy to set up a new blog; you only need a device and an internet connection.
There are many free blogging platforms(WordPress, Blogger) where you can have your blog up and running with inputs like name and email ID.
It will just take less than 10 minutes to create a new blog on these free blogging platforms, and with a few clicks, you will be ready to write and publish your first blog post.
With the latest tools and techniques, setting up a new blog these days is not cumbersome, but to lay down a strong foundation, you must know the below essential requirements for a new blog.
#1. Deciding on a blog niche
Researching and finding the right blog niche idea is the first step of starting a profitable blog that every aspirant of blogging should take seriously.
If, after a few months, you find yourself in the wrong niche, then it would be challenging to maintain the same writing momentum, and eventually, you might start looking for another blog idea.
Also, before buying a domain for your new blog, you must extensively brainstorm and research your blogging niche to pick the right domain name.
From the start getting into the right niche defines blogging success, and it is easy to grow faster by focusing on a specific niche.
What is a blog niche?
It is the topic or subject you will cover in breadth and depth in your blog writings, and all your writings will be centered around that specific topic or segment.
So in the niched blog, the focus remains on a single subject, and blog posts are created to address every aspect of that subject.
While in a multi-niched blog, posts are written for more than one subject. For example, a multi-niche blog can have health, lifestyle, or even marketing articles.
What are the benefits of having a niche blog?
Although there is no hard and fast rule when choosing blog topics. You are free to write on multiple niches, but sticking to one niche can make your blog more valuable to a specific audience.
A blog focused on a single niche is more beneficial than a multi-niched blog because it can drive more targeted prospects, more search engine traffic, and loyal visitors, build authority, and increase the chances of getting sponsored posts.
By writing comprehensively on one topic, you are more likely to address specific problems your audience faces, and thus you can better relate and connect with them.
Focusing on a single subject also makes you learn and research things more in-depth, ultimately contributing to the posts' quality.
Creating content consistently on a particular topic makes your blog more focused and helps build a loyal audience. These loyal readers will keep visiting your blog site to read the latest blog posts to enrich their knowledge on the same topic.
When you focus on a specific subject over time, you can become an authority and brand that will further increase visibility and traffic for your blogging business.
Moreover, when you write a lot of quality content on a specific topic, Google may see you as an authority, improving your blog ranking and sending more traffic.
Writing a lot on a particular topic also means more semantically related and long-tailed keywords in the content, increasing your blog's SEO score.
There are other SEO benefits, like more interlinking opportunities since there will be more related blog posts for linking.
How do you pick the perfect blog niche?
While selecting topics to write a blog about, you have two choices: write on any idea that comes to your mind or focus only on one idea.
If you are passionate about something and want to share your knowledge with the world, you have already figured out your blogging niche. But make sure that your subject has enough audience and earning potential.
Alternatively, you can niche down and carve out your ideal one from profitable blog niches like lifestyle, technology, marketing, fashion, arts and crafts, and many more.
For example, if you want to start a blog on technology, you should break this broad niche into segments and focus on a particular sub-topic.
So, instead of writing articles on any technological topic that comes to your mind, you can focus on a particular segment, like virtual reality or securing computer systems from threats.
Technology is a too broad niche, and there is already a lot of content and many competitors. Competing with well-established and high-authority blogs for such broad niches is difficult for a new blog.
Therefore, start your blog by focusing on a small segment; you can always scale it and cover more related areas in the future.
If you are still struggling to choose a blog niche or unsure what to write about, here are a few things you should keep in mind.
#1. Do you like the topic, and it interests you?
#2. How passionate are you about it? Will it keep you motivated for years?
#3. Do you have any prior knowledge and experience about it?
#4. Is there an existing audience for your blog niche?
#5. You can narrow down a broad industry till it is profitable in terms of audience size and money-making opportunities.
#2. Choosing custom domain
Whenever you create a new blog from scratch on any free blogging platform, your blog will have the platform's sub-domain unless you connect it with your own domain.
For example, if you create a free blog on Blogger, your blog URL would be like this:-
[your blog name].blogspot.com
You can get rid of this appended string or subdomain(.blogspot.com) by having your own domain name.
A domain name is a human-readable string associated with a Physical address(IP) on the internet. In this case, your blog name would be the domain name.
The domain name should be relevant to the subject you want to create and build a blog on.
To choose the best domain name for your blog, make sure that it is relevant, short, easy to spell, and should contain target keywords.
There are many domain providers(GoDaddy, NameCheap) where you can buy and register your favorite domain name. You can get a custom domain for under $10.
Once you have bought a custom domain name that best describes your blogging purpose, you can connect it to your blog on Blogger.
After connecting to a custom domain, the site address of your blog will look like this:-
A custom domain name gives a professional identity to your blog, but there are also many incredible benefits to buying a domain name.
Here are some of the main reasons to use a custom domain for starting a blog:-
#1. Adds more trust and professionalism to your blog. You can have a custom email address like firstname.lastname@example.org.
#2. The human-readable and memorable name is easy to type on browsers making it easy for visitors to access your blog hassle-free.
#3. Having a custom domain for the new blog is an SEO-friendly tactic because it builds domain authority from the beginning, which impacts search engine ranking.
Moreover, people on social media are less interested in sharing blogs having subdomains like myblog.blogspot.com, which limits the opportunities for earning backlinks. People also dislike linking this type of blog.
#4. It helps in establishing a unique brand identity for your business. When you start including your domain name in all social media profiles, emails, and other online forums, it becomes synonymous with your company or business. Therefore it helps in the promotion of your brand.
#5. It's not easy for blogs on free blogging platforms to get approval from Google ad sense and other monetization programs. Not having your own domain also becomes a barrier to monetizing your blog by selling ad space.
So if you want to make an impact with your blogging journey or are serious about growing a second income, planning for a custom domain is necessary for starting a successful blog.
Are you finding it challenging to develop a good name for your new blog? Not sure how and where to look up blog name ideas?
Here are some of the best free blog name generators that can suggest the best blog names once you put some seed keywords. Once you find your ideal match, you can buy and own that domain.
#3. Domain Wheel
#3. Selection of the right blogging platform
Once you have figured out your blog niche and acquired a custom domain, you should choose the right blogging platform that fulfills your business requirements.
These days creating and building a blog website, even for non-techie people, has become hassle-free thanks to AI-powered website builders and their drag-n-drop technology.
There are more than dozen of blogging platforms that are unique in their way and cater to the needs of different audiences.
Not all are the same and have different features and capabilities. Therefore, making a wrong selection at the beginning can become a headache when you need more advanced features later.
Therefore, the kind of blogging platform you need depends on your goal with blogging, ease of use, tool diversity, and flexibility.
Let's go through the essential features of a blogging website that you should look for:-
#1. Blogging vs. microblogging
Are you interested in microblogging or traditional blogging? Micro-blogging platforms like Twitter and Reddit are popular among bloggers who want to connect with their audience using byte-sized or short texts.
On the other hand, owning a blogging website is the way forward if you want to make money blogging.
Most popular blogging sites like WordPress, Blogger and Wix lets you create a full-fledged blog with more capabilities, and you can have complete control and freedom to customize and monetize it.
#2. Ease of use
If you are a non-techy person or don't have coding skills, you would like to go with the super easy option with drag-n-drop technology content editor.
On the other hand, if you know a little about coding or are eager to learn coding skills, there are many platforms where you can have more control and website customization options.
#3. Themes and templates
The look and feel of the blog that resonates with your audience are crucial in grabbing attention and engaging visitors. Blog readers are more likely to leave if they see an awkward design.
Therefore when selecting the blogging platform, the variety and quality of available website themes, their responsiveness, and how easy it is to customize them should be the main factor. It should have options to customize your blog to look the way you want.
#4. Third-party plugins
The blogging platform, flexible to support third-party tools, can offer great benefits in designing different website blogs, adding new features, expanding the customer base, and optimizing content.
Therefore platforms that allow seamless integration of plugins to expand or add new functionalities are essential to scaling up your blogging business.
#5. Free vs. self-hosted blogs
If you just want to try blogging for fun or as a hobby, you can use the free version of the blogging platforms and completely run your blog free of cost. You don't need to buy your own domain and hosting service.
Blogging software like WordPress, Blogger, and Wix lets you build a free blog and also hosts your blog files and content.
But free blog capabilities are limited and can't be used for business purposes or to make money blogging.
To have complete control and make your blog truly professional self-hosted or paid blogging is the right way. Although you use the same blogging platforms, you must host your blog using a third-party hosting service.
A self-hosted blog helps in brand building, advanced designing, installing plugins, adding more features, diversifying income sources, and increasing search engine ranking for organic traffic.
#6. Blog SEO
One of the aim of starting a business blog is to increase traffic and generate leads from Google and other search engines.
Undoubtedly blogging is a powerful way of boosting search ranking, provided you create SEO-optimized content.
Therefore, before choosing a blogging platform, ensure that it provides easy and effective built-in or third-party tools to optimize blog posts for better SEO results.
#7. Blog monetization opportunities
Is making money blogging possible? Yes, but provided you select the best blogging platforms to make money?
To earn money through blog writing, you should use a blogging site that easily supports multiple ways of monetizing your blog. Not all blog builders are the same when it comes to making money.
But how do bloggers make money? They use multiple methods like displaying ads, selling their own products(ebooks), renting ad space for sponsored posts, affiliate marketing, and many more.
Most newbie bloggers monetize their blogs with the easy ad network Adsense. But getting approval for ad networks like Adsense on a free blog with a subdomain is challenging, and you will also have a hard time working with brands for sponsored posts.
Here is the list of the 3 most popular free blog-building sites of all time that can build a new blog for you only in a few minutes:-
It is the most popular free blogging site(open source) for building any blog, be it a hobby site, online store, or business blog site.
It has a majority share of the blogging market. Most blogs over the internet are created using WordPress, and more than 455 million sites use it.
Because of its open-source nature and large community, more and more features are being added regularly with the help of plugins. There are currently more than 59,000 WordPress plugins to enhance blog capability.
When it comes to using WordPress, you will find that there are two versions to meet the needs of different types of users.
WordPress.com is free and easy to use, and you don't need a custom domain to start blogging. Your blog will also be hosted on this platform.
But like any free blog maker, your blog will have a sub-domain and limited features. However, you can later upgrade to a premium plan to remove ads, have your own custom domain, and unlock more advanced features.
It is a popular choice for newbies who don't want to get involved in more technicalities at the start of their blogging venture.
On the other hand, WordPress.org is for professional bloggers who want to self-host their blogs and get more control in customizing the blog the way they want it.
For long-term blogging success, buy a domain name related to your purpose, find reliable hosting with good speed, and install WordPress software to build your dream blog.
Although working with WordPress.org requires some learning, it will be more beneficial to scale up your blogging business in the future.
The most user-friendly and intuitive user interface for beginners to create websites or blogs without worrying about coding.
With around 900 designer-made beautiful website templates, Wix lets you create stunning websites in minutes.
These visually appealing Wix templates are customizable and perfect for starting your blog in any niche, for example, fashion, photography, food and health, and many more.
You can get started with Wix through a ready-made template or a blank page and customize them using drag-n-drop widgets.
Alternatively, if you want your site in just a few clicks and don't want to design it yourself, just answer a few queries related to your requirements. The Wix ADI will automatically create your site in the fastest way.
It is the oldest popular free blogging platform owned by Google.
Blogger is an ultra-simple blogging tool to publish content without hassle for people who just want to write about their passions and share life experiences.
Blogger has all the essential features that a typical blogging platform should have, like free themes, adding pages, arranging blog posts in categories, commenting, and many more.
Since it is a free blogging service, your blog will have blogspot.com as a sub-domain, but you can also replace it with your own blog domain name.
Regarding hosting, like WordPress, you can't choose a third-party hosting service while using Blogger, and it is the Blogger that will host your blog files.
Running a personal or hobby blog without investment can be a perfect choice, but advanced features and monetization options are limited for making a full-fledged money blog.
Apart from the above 3 blog builders, there are many other blogging platforms like Squarespace, Medium,
Weebly and Tumblr, which you can choose based on your needs and start writing blog articles.
#4. Best blog hosting for beginners
The next crucial decision you need to make is about a website or blog hosting service if you are serious about your blogging business and want to build a professional and successful blog.
But what is blog hosting? It is the web server where your blog content and files are stored.
When using the free version of Blogger, WordPress, or other platforms, your files are stored on the server managed by these platforms.
But free blog hosting is not good enough to run a profitable blog because it has many downsides that can hinder your blog growth in the long run.
The free web hosting provider hosts hundreds or thousands of blogs on the same computer and therefore allocates low storage and bandwidth.
Low storage and bandwidth mean you can not create unlimited pages on your blog, and multimedia like videos, audio, and images can not load faster.
Since free hosting providers generally don't have good customer support and don't take issues promptly, a significant downtime of your blog can annoy your visitors and search engines too.
Low bandwidth or loading speed for your blog pages negatively impact user experience and search engine ranking.
Therefore, starting with free hosts is good, but you must consider self-hosting your blog to make it popular.
There are many trusted and reliable web hosting companies with good customer support. You can choose any web hosting provider based on your goal and budget.
Usually, you can get paid hosting services for under $3 per month. Here are some of the few best and most reliable hosting providers trusted by many bloggers to get better space, bandwidth, safety, and performance.
Here are a few best web hosting for newbie bloggers:-
This offers an economical and trusted hosting service and a free domain name for one year. Blue Host service with the shared hosting plan is a good choice for newbies bloggers.
The basic plan starts at $2.95/month. The longer the Bluehost plan you buy, the cheaper it will be.
Hostinger is a reliable hosting service at a very cheap rate that starts at $1.99/month. It also offers a free domain.
For new bloggers tight on a budget and looking for low-price hosting with fast loading times, Hostinger is a great option.
SiteGround is another powerful web hosting solution that offers excellent uptime and speed.
How to start a WordPress blog on Bluehost?
Making a WordPress blog using Bluehost as a hosting site is very easy. You can set up your self-hosted WordPress blog with a few clicks.
All you need to do is set up your Bluehost account and buy a plan. The basic plan of Bluehost is cost-effective and a good start for beginners, although you can migrate to other advanced plans as your blog and earnings grow.
Go to the Bluehost website and click on the Get Started Now button, and you will be taken to the premium plans. Select the Basic plan if you are just starting out your blogging journey.
Once you have selected your plan, you will be taken to the domain screen, where you can enter your existing blog domain, or you will have the option to register a new one for free.
Then you will be taken to the sign-up page, where you must enter all necessary account details, like your name and email id, to create the hosting account with Bluehost.
Choose the duration of your plan, provide payment details, and you will be done with the sign-up process.
To install WordPress on BlueHost, log in to the Bluehost dashboard, click "My Sites," and then Create Site. You will be asked to provide the site, tagline names, and domain details.
Once you provide these details, Bluehost will automatically start installing WordPress software.
Now you can go to your WordPress blog dashboard by clicking on Log in to WordPress button, or you can also access the dashboard via the below link:-
Once WordPress is installed, you can fully customize your blog and publish blog posts.
To change the look and feel of your blog, you can install a free theme or buy a new one.
Go to Appearance, select Themes, and click Add New button.
To use a free theme, search for it by name, and then you can install it.
You need to upload a ZIP file for a premium theme you purchased.
Now wondering how to write and publish your first blog post on WordPress?To write new blog posts, go to Posts and click on Add New.
It will open a WordPress editor where you can type your blog content, insert multimedia, add headers, manage comments, and do many more.
For publishing your article, either you can set a predefined time on which your new blog post will be published or use the Immediately option so that when you click on Publish button, it will be made live instantly.
What are proven ways to earn money from a blog?
Wondering how do bloggers get paid for writing blog posts? Blogging is not only for expressing views/opinions and writing about hobbies, but it can also become a full-time income source if monetized properly.
The other common questions that come into the minds of newbie bloggers while starting a money-making blogging business are:-
Is it really possible to earn from a blog website? Yes, it is, and anyone serious about building a blog can make awesome money.
But how much can you earn from blogging as a beginner? As a new blogger, you can easily expect $500 per month within the first year.
Blogging opens many income-generating opportunities, from renting blog space to selling your own products and services. You can maximize your income by generating more traffic and using different money-earning ideas on the blog.
There is no limit on how much you can earn from your blog, but it depends on blog traffic and the methods you use to generate money.
There are many legitimate and effective ways to monetize blog content from day one and earn a living.
#1. Earning through Ad networks
The easy and popular way of making money off a blog is through ad networks. When you sign up for such ad networks and are approved, you can place ad units in different places on your blog pages, and then on your behalf, these networks display brand ads.
And when some visitors click on such ads of brands, you get ad revenue.
Google Adsense is the most popular ad network for blogging beginners, and almost all newbie bloggers apply for Adsense to monetize their content. You can easily apply for Adsense when you have published a few quality blog posts, maybe 10-15, and have decent traffic.
The other ad networks you can apply for are Media.net and Mediavine. To get approval for these, you need to have a huge amount of traffic, but Adsense doesn't have such requirements.
#2. Make money blogging with affiliate marketing
Affiliate marketing is an excellent opportunity for bloggers to make a lucrative passive income.
Smart bloggers plan to monetize their blogs with affiliate marketing and sell affiliate products from day one of launching the blog, which is more lucrative than ad networks.
You can recommend affiliate products by embedding links in your blog content. So you can get a commission when any visitor clicks on your affiliate links, lands on the product page, and makes a purchase.
Want to learn more about affiliate marketing basics and earn high affiliate commissions?
Affiliate marketing guide for beginners
#3. Making money through sponsorship
Sponsored posts are also a great way of making money for blogs.
You can publish a sponsored post on behalf of brands with which you make a partnership so that their content or products can appear in front of your blog readers.
In lieu of advertising their products, you can charge for sponsored content. In the beginning, you may find sponsorship a little bit challenging, but once your blog grows and earn more authority, many such opportunities will come.
As your blog grows and has a niche-specific loyal audience, brands generally will contact you through various channels.
But you don't have to wait for them to contact you; instead, you can proactively pitch them by showing your audience, traffic data, and how you can benefit them.
You can also join influencer networks to earn money through sponsored content and reviews. Signing up with influencer networks is the simplest way to partner with brands and attract more sponsored blog post opportunities.
Alternatively, you can create a powerful and attention-grabbing media kit on your blog showing contact info, monthly page views, social media following, and other important information that can strongly convince brands.
Here are a few influencer networks where you can find brands related to your niche and audience:-
#4. Coaching and online courses
You can also earn by providing coaching or consulting services to your readers. You can use your knowledge and experience in a particular stream and empower people who want to learn new skills.
Creating an online course on a topic with which your readers are facing problems and selling them on popular sites like Udemy and Teachable can generate additional income for your blog. Your blog email list can be an effective way to promote and sell online courses.
Nowadays, ebooks are also an excellent way to earn from a blog on autopilot. You can use your existing blog content to frame an ebook. Compile some of your best blog posts, and add extra helpful and related content to create an amazing ebook.
Operating and running a blog means you already have a targeted audience and the trust you have gained over time. Thus making sales for your digital products easy through your own platform.
If you want to tap a large in-built audience listing your ebook on the Amazon platform is also a great choice. There are many other popular platforms like Sellfy and Podia where you can sell your digital products.
#5. Offering premium content
You can designate some exclusive or specialized content on your blog for premium subscribers.
For example, readers of the popular blog site medium.com can read up to 3 free stories per month, but beyond that, they need to buy a premium plan to unlock more blog posts.
Similarly, suppose you have built a loyal audience that already loves your content. In that case, you can create membership plans for your exclusive content that add more value or provide expert advice to your subscribers.
Therefore, putting your most premium content behind a paywall can be an excellent blog monetizing method and increase your revenue.
#6. Making money through an online store
Your blog readers are also consumers, and by providing value-laden content through consistent writing, you also gain their trust, and they will be more likely to buy from you.
Therefore selling them products related to your niche can be an easy and excellent way to diversify your blog income.
You can open an e-commerce store to sell both physical and digital goods. Either you can craft your own products or sell other people's products.
To sell physical products, you must maintain inventory and manage the shipping process yourself.
Alternatively, you can use dropshipping service where you don't need to worry about inventory.
Relatively it is easy for new bloggers to sell digital products. Printables, ebooks, checklists, and Pinterest pin templates are good digital products to make money through a blog.
In addition to the above 6 blog monetizing methods, there are many other options to earn money from your blog, like monetizing your email newsletters, becoming a freelance writer, and many more.
How to succeed at blogging?
These days starting a blog takes only 15 minutes, but making it successful takes a lot of work.
The hard reality about blogging is that millions of people start blogging with the dream of making a living, but only a handful of people become successful in earning a full-time income.
Did you know that only 5% of people become successful bloggers?
Many people start their blogging journey with great enthusiasm but lose momentum after months or years and fail to make a significant regular income.
On the contrary, many top-paid bloggers make six-figure and seven-figure incomes per year.
The blog failure could be due to a lack of proper planning, choosing the wrong niche, inconsistency in writing, inability to create brand value, improper blog promotion and monetization methods, etc.
So, how long does it take to make money from blogging?
One very true thing about making money blogging is that this is not a get-rich-quick scheme. Building a money-making blog takes time and hard work consistently.
Famous bloggers have not become rich in one night. Instead, their success resulted from many years of hard work and dedication. They produced quality content that helped their audience.
If you check the history of successful blogs, you will find that they are mostly older than 5-7 years. You must be patient to come out with flying colors in your online blogging venture.
So if you are just starting out with blogging, your focus must be on creating consistent, high-quality content and promoting the same.
The promotion of blog posts through various means should go hand in hand.
With stiff competition and millions of blogs out there, you can simply not hope that people will find your content, and you have to find ways to reach them.
In order to become successful, there are a lot of things you need to do as a blogger, but here are a few important ones that you should keep in mind.
#1. Choosing the right blogging niche
Bloggers who have a passion for writing in their blog niche are more likely to succeed than those who exhaust or feel bored after a few months. Therefore choosing the right niche is the crucial step while starting a blog.
#2. Goal setting for your blog
Whatever business you do, setting clear goals is crucial for success because they are essential to driving the work of your blog and measuring progress.
Not having clear objectives for creating blog content and other measures like attracting traffic and generating money, your blog may not get the right direction. And this will eventually hurt your blog's success, and you may not achieve what you have dreamed of.
Thus, advanced planning for blog posts and goal setting keep you focused and motivated toward your work without interruption and put blog growth on the fast track.
#3. Blogging platform and hosting
These are crucial technical requirements for a successful blog.
Depending on your current and future needs, you must choose the right blogging software that helps seamless blogging and has an intuitive content editor, a wide array of blog themes, and third-party plugins.
Blogging is not only about writing but also presenting content interruption-free and faster. Therefore reliable and fast hosting is indispensable to successful blogging.
#4. Determine your audience and write for them
Successful blogging requires publishing helpful content regularly that focuses on readers' pain points and solves them.
People read blogs and visit again because they want to find solutions to their questions.
Your readers may be moms looking for childcare tips, retired people needing financial advice, or older people looking for health tips.
Before writing any new blog post, make a mind map of your ideal readers and decide who will read your content and what they will gain.
Knowing your intended audience, you can properly structure your content, use the right voice and tone, and include supporting information to make them understand better.
#5.Keyword research and blog SEO
Traffic is the key to the success of your blog.
There are many ways to generate traffic, but you must pay attention to free search engine traffic, which can be a game changer to blogging success.
Investing time and money in keyword research and finding profitable search terms can pay huge dividends.
Thus blog SEO, which includes keyword research and other optimizing tasks to make your blog more user and search-engine friendly, is essential to get consistent organic traffic for long-term success.
#6.Error-free content writing
Poor grammar and spelling mistakes will let your writing down and eventually hurt blog credibility both in the eyes of Google and readers.
So before hitting publish button for your blog post, make sure it doesn't have any spelling mistakes, typos,subject-verb disagreements, punctuation errors, or other common and advanced grammar errors.
Grammarly is a powerful error-free writing tool that can make your content error-free, engaging, and reader-friendly.
#7 Crafting the perfect blog post structure
You may have an extraordinary piece of content, but it will only get the reader's attention if presented well.
People will abandon your blog post and switch to other better alternatives if they find the information hard to digest and cluttered.
When people leave your blog posts quickly, it will signal negatively to Google because it considers content with a high bounce rate low-quality.
In fact, according to Hubspot, 43% of people skim the content instead of reading the full text. And based on a Chartbeat study, 55% of readers spend less than 15 seconds on a website.
And therefore, it is also imperative to make a blog post more scannable to keep people engaged and increase the dwell time.
Here are the best practices for making a perfect blog post:-
#1. Irresistible headline
A perfect blog post should start with a captivating headline that entices people to click and visit the page.
Wherever people see your blog post be it search engine result pages, social media, and other online forums, the headline should be catchy to make them click.
#2. Using header image
It's no secret that content with more images yields better results on search engines or social media.
They are more likely to be shared and get more exposure because people like visuals much.
Therefore header images or blog post cover photos before any text can immediately bring in readers and generate more interest for further reading.
Cover photos are the first thing visitors see in the blog post; thus, they should be captivating and describe the blog post.
#3. Strong introduction
The introduction hooks the readers and explains why they should continue reading the rest of the content.
Therefore, the opening paragraph or a few first lines should be compelling and creatively introduce what your blog post is all about.
#4. Table of content
Generally, for small blog posts(1000 words) table of content may not be helpful, but in the case of long-form content, it allows readers to overview the content and jump directly to the sections in which they are most interested.
Having a table of content enhances navigation and increase user experience. Visitors looking only for specific information can quickly access it with just one click.
Thus a list of quick links in the form of a table helps make blog posts more skimmable.
#5.Headings and sub-headings
Before reading a long blog post word by word, readers scan the sub-headings to judge whether it is worth reading the entire blog post.
Therefore, you can't make long-form content skimmable without using subheadings.
Break your long text into small topics and create appropriate sub-headings to present content in a hierarchical structure.
#6. Word formatting
The boldface texts, italics, capital letters, quotes, and different font colors help readers spot the most information they are looking for.
So use formatting options to make the content better for skimming.
#7. Short paragraphs
The long sentences and lengthy paragraphs make reading difficult. So instead, break the content into short sentences and paragraphs so readers can stay interested.
People may feel overwhelmed by reading long paragraphs; therefore, break a long chunk of text into small sections of 4-5 sentences.
#8. Bullet points and lists
Arranging information into bullet points and lists helps in faster reading, and readers can easily digest the information.
So if you have step-by-step instructions or a list of actionable steps, it is better to use bullet points or lists instead of writing a long paragraph.
These make content easy to consume and, therefore, helpful in making content more skimmable.
#9. Use images and videos
Articles having only text create monotonicity. Using multimedia can enrich the content because images and videos generate visual interest among readers.
Photos are processed faster by our brains than texts; therefore, they immediately get readers' attention and keep them interested.
Use charts, infographics, and graphs to visualize complex data so visitors can easily understand.
Embedding YouTube videos can increase dwell time on the blog post, eventually benefiting search engine ranking.
#10. Avoid jargon words
Use simple language and avoid words that are hard to understand. Readers will lose interest if they don't comprehend the words.
Know your audience and write in a language they can interpret and understand.
#11. Enough white space
Nobody wants to read cluttered content because it is difficult for them to skim and figure out if it is something they should read.
White space between lines and paragraphs improves the aesthetic of the content and gives rest to the eyes of a reader. The visitor's eyes can rest while moving from one block of content to the other.
The content will look boring and messy without enough whitespace(blank space) between paragraphs. Thus include enough whitespace in your writing to keep the reader's attention.
#12. Internal linking
Since it is impossible to write and cover everything about a topic in just one blog post, internal linking can provide additional useful information and enhance user experience.
A strong blog post ending is essential and should be based on your goal of writing the content. The conclusion needs to guide readers to the next action that you want them to take.
There are many effective ways to end a blog post, including a strong call-to-action, asking a question, asking to share the post on social media, and including links to other blog posts.
#8. Mastering one social media
Well, it is good to be present on almost all social media platforms out there, but as a newbie blogger focusing on one is a better way.
Later on, as your blog grow, you can devote more time to other social media websites.
You can better know all ins and outs of a social media platform when you focus on one at the start. It takes time to master a particular social media site.
Once you understand the algorithms behind the platform well, it will be easy to create content that performs and drive more traffic. You can then better manipulate the platform in your favor.
Therefore, find one social media where your ideal audience spends time. Create and post content consistently, and engage with your prospects to build following and trust.
In the beginning, devoting more time to a single site is good, but you can also use cross-platform sharing buttons and other tools to keep your blog pages active on other platforms too.
#9. Consistent writing
Failing to write consistently is failing to create a successful blogging business.
If you look at successful bloggers around the web, you will find that they produce content regularly, either weekly or even more often.
They already have a tight schedule that keeps them consistent on writing and promotional activities.
Inconsistency in publishing blog posts can also take a blow to your search engine traffic and make a loyal readership.
#10. Make blog promotion a priority
Once you publish a new blog post, you need to promote it on different channels.
Just hoping to get traffic without promotion is a huge mistake when it comes to blogging.
Ultimately, your blog's success and earning potential depend on the traffic.
There are many places where you can promote your blog and get more online visibility.
Why is blog SEO necessary, and how to do it?
To make a profitable blog, you must bring more traffic to your blog pages. The more traffic, the more income you can earn; therefore, traffic is the key to success in blogging.
Once you start blogging, you will always need to diversify traffic sources, and getting organic search engine traffic through blog SEO is one of the most powerful free ways to long-term success.
But to get free traffic from Google and other search engines, your blog must rank for keywords people type to find solutions to their problems.
Writing blog content that no one is looking for and adds no value to the visitors is a waste of time.
There are millions of blog posts that don't get the attention of search engines and receive almost zero visitors. The reason for this could be poor keyword targeting and low-quality content.
The more keywords you rank for, the more online visibility and traffic your blog will get.
So, SEO is a big thing for a blog when it comes to online visibility and success, which comprises 3 types of processes: technical,on-page, and off-page.
#1. Technical aspects
Technical SEO is all about meeting technical requirements that help Google and other search engines to detect, crawl, and index web pages.
From robust website architecture to fast page loading, all things that build a strong foundation for your blog come under technical SEO.
Submitting an XML sitemap to all major search engines is crucial to tell them which pages are to be crawled and indexed.
The other tasks that come under technical SEO:-
Correcting http errors
Making mobile-friendly pages
Handling duplicate content
Removing unnecessary code
Implementing SSL certificate
Using structured data markup
And many more...
#2. On-page optimization
Everything that you do on the web page itself to make its content more understandable by search engines and users.
Google and other search engines are destined to provide information that meets user search intent.
With each passing day, they are becoming more intelligent to understand the search queries better and provide the most relevant answers.
Therefore, optimizing page elements and incorporating profitable search terms in the body text is essential to rank high in SERPs and receive organic traffic.
The on-site optimization starts with the exercise of finding the most profitable search terms and then using them wisely on the page itself.
Want to know where to put keywords for SEO? Here are strategic places on a web page where you can use them but don't overdo them to avoid Google penalties and make your content user-loving.
Heading and sub-headings
Any work done outside the website to build trust and authority comes under off-page SEO.
There is no secret that highly authoritative sites get priority in search results compared to less established ones.
Quality backlinks are the key factor when it comes to ranking on SERPs and are crucial in earning credibility and authority.
Thus, doing off-page SEO in addition to technical and on-page SEO can put your blog growth on the fast track.
The activities that you can carry out outside to boost your blog SEO score are:-
Link building and brand mentions
Making relations with influencers
Submission to directories
Google My Business
Online forum/blog commenting
Social media promotion
Why do you need to promote your blog proactively, and how to do it?
Promoting blog content is something that any blogger who wants to be successful can't take casually. Without traffic, you are not going to succeed with blogging.
You have written an epic piece of content and hoped to get tons of traffic after hitting the publish button; it will not happen unless you proactively promote it.
The web is already full of information, and over 10 million blog posts are created daily. The massive amount of blog posts makes the blogging industry very competitive.
Therefore, your job doesn't complete just writing content and publishing it; you should proactively promote it through well-proven ways and always find new ones too.
The pre-promotional things you can do before making your blog post public:-
Crafting an eye-catching headline,
Finding and using terms people search for,
Making the body more scannable,
Embedding social sharing buttons, images, and videos that make blog posts viral.
Make sure your content is grammatically correct and not plagiarized.
Adding Opt-in for email capturing
And many more...
Once your blog post is out for the public, you need to market it on the forums or platforms where your audience spends time.
Post your new blog post with an appropriate media format( image, video, GIFs, etc.) on your favorite social media.
Craft an email and send it to your subscribers(Also include social media links in the header or footer of the email).
Write Quora answers relevant to your blog post and drop a link.
Which tools are helpful in blogging?
There are many tasks in blogging for which you need to take the help of tools and plugins. They not only make your blog successful but also save you precious time and energy that you can devote to more productive tasks.
Tools that make writing easy, faster, and error-free(Grammarly)
Catchy headline generators(HubSpot,The HOTH)
Tools that help in finding trending blog ideas(BuzzSumo, Quora, Pinterest)
Finding profitable search terms and competition level(Google Keyword Planner, Ubersuggest, Keywords Everywhere)
WordPress plugins(Yoast SEO)
Automated scheduling of social posts at the best times(Tailwind, Buffer)
Software tools to test website speed and cross-platform compatibility(Page Speed Insights, Google mobile-friendly test)
Creating engaging images and videos(Canva, PicMonkey)
Image size compression utilities(TinyPNG)
Social sharing buttons(Sumo,ClickToTweet,AddThis)
email marketing automation(ConvertKit,Mailchimp)
Google Tools(Google Trends, Google Analytics,Google Search Console)
And many, many more...
Whether you are a beginner or have spent a few months blogging and want to make it a full-time business, you will encounter all the above tasks.
The tools make all these blogging tasks easy and more effective.
Therefore, you should use all essential tools to give your blogging business the right direction and put its growth on a fast trajectory.